K12 - for Teachers

Year

2019-2022

Client

B2C2B  •  Schools & Teachers

Role

UX/UI  •  Branding  •  User Research

Tools

Sketch  •  Zeplin  •  Webflow  •  Wix   

Year

2023

Client

B2B  •  Corporate Learning

Role

UX/UI  •  Branding  •  User Research

Tools

Figma  •  Webflow  •  ChatGPT

An innovative platform for teachers and schools, re-imagining learning in diverse classrooms and hybrid settings. It features a smart resources library for math, ELA, and science, offering thousands of assessments, worksheets, and games from verified providers.

Tailor-ED's assessments provide a holistic view of students, evaluating not just proficiency but also social-emotional aspects. The platform uses data from student performance and library usage to continually refine and recommend the best resources.

About the Project:
The Tailor-ED product for teachers was a beautiful project trying to combine a real need of educators to meet what theory and academia knows about education using models that work. From an early stage it was very important to be close to the user, interviewing and testing out features regularly.

What started as a differentiation platform that recommended a full lesson plan to be used in the classroom, had to go over simplification over time. Covid forced the platform to become hybrid (to use in class and remote), and the full lesson plan had to be broken down into standalone exit tickets, and single content resources, as the users feedback concluded it was overwhelming.

The Problem

The intersection of diverse student needs and educators' time constraints presents a significant challenge: how to effectively tailor instruction to meet the varying cognitive and social-emotional needs of learners while managing the considerable workload of resource procurement.

The Market

The current trends emphasize personalized learning, interactive content, and collaborative platforms, reflecting a shift towards adaptive and student-centric approaches.

Schools waste time and money looking for effective instructional materials. Additionally, the integration of artificial intelligence, gamification elements, and remote learning solutions continues to shape the evolving market of K-12 tech tools.

53M

Students in the education system

200k

English speaking 
schools

$20

per student /year /program

$20B

K-12 instructional 
materials market

The Audience

Our K12 product adopted a B2C2B approach, recognizing that when teachers and students appreciate and find value in our platform, it encourages school adoption.

Teachers:

  • US, Elementary - Middle school

  • Subjects: Math // ELA // Science

  • +2 Years experience teaching


Students:

  • Young learners aged kindergarten to 3rd grade

  • Students in middle school, ranging from grades 4 to 8

  • High school students pursuing grades 9-12

Schools & Districts:

  • Countries: Australia, Canada, USA, Israel

  • Elementary - Middle school // +250 Students

  • Public: Title 1 / Charter School

The Research

Educators consistently prioritize their students' well-being and academic success above all else, even in the face multiple challenges.

Input from Teachers:

  • Heavy workload: Teachers are often dealing with an overwhelming workload, including lesson planning, grading, administrative tasks, and additional responsibilities beyond the classroom, which can lead to burnout and impact the quality of teaching.

  • Classroom diversity:
    Managing diverse classrooms with students of varying learning abilities and backgrounds requires tailored approaches, and teachers may struggle to meet the individual needs of each student while maintaining an inclusive and supportive environment.

  • Limited resources:
    Insufficient access to educational resources, both digital and physical, poses a challenge for teachers in providing varied and enriching learning experiences for their students, particularly in underfunded schools.

  • Technological integration:
    Teachers facing the hurdle of adapting to new tools, navigating digital platforms, and ensuring equitable access to technology for all students.

The Solution

Tailor-ED is a differentiation platform for teachers, offering a resource library with intelligently recommended content for optimal search efficacy. On the other side, it features gamified formative assessments to continuously evaluate students' understanding and social-emotional needs, feeding into an AI-based recommendation engine.

K12 - For Teachers

An innovative platform for teachers and schools, re-imagining learning in diverse classrooms and hybrid settings. It features a smart resources library for math, ELA, and science, offering thousands of assessments, worksheets, and games from verified providers.

Tailor-ED's assessments provide a holistic view of students, evaluating not just proficiency but also social-emotional aspects. The platform uses data from student performance and library usage to continually refine and recommend the best resources.

Year

2019-2022

Client

B2C2B  •  Schools & Teachers

Role

UX/UI  •  Branding  •  User Research

Tools

Sketch  •  Webflow  •  Wix 

2019-2022 |  UX/UI Design  | User Research  |  Brand Identity

K-12 for Teachers

Tailor-ED is an innovative platform for teachers and schools, re-imagining learning in diverse classrooms and hybrid settings. It features a smart resources library for math, ELA, and science, offering thousands of assessments, worksheets, and games from verified providers.

Tailor-ED's assessments provide a holistic view of students, evaluating not just proficiency but also social-emotional aspects. The platform uses data from student performance and library usage to continually refine and recommend the best resources.

Problem

The intersection of diverse student needs and educators' time constraints presents a significant challenge: how to effectively tailor instruction to meet the varying cognitive and social-emotional needs of learners while managing the considerable workload of resource procurement.

  • Diverse student population: students have variable cognitive and social emotional needs.
  • Educators struggle to adapt their instruction to the different learners in a classroom setting.
  • Educators spend 7.5 hrs a week searching for effective educational resources.
  • Of educators surveyed, 66% said that most of their instructional materials are either found or created by them.
Market

The current trends emphasize personalized learning, interactive content, and collaborative platforms, reflecting a shift towards adaptive and student-centric approaches.

Schools waste time and money looking for effective instructional materials. Additionally, the integration of artificial intelligence, gamification elements, and remote learning solutions continues to shape the evolving market of K-12 tech tools.

$20B
K-12 instructional 
materials market
200K
English speaking 
schools
53M
Students
$20
per student/year/program
Users

Users navigating these platforms often encounter challenges related to complex interfaces, limited content personalization, and difficulty in finding relevant and engaging learning materials.

Teachers:

  • US, Elementary - Middle school
  • Subjects: Math // ELA // Science
  • +2 Years experience teaching


Schools:

  • Countries: Australia, Canada, USA, Israel
  • Elementary - Middle school // +250 Students
  • Public: Title 1 / Charter School

Students:

  • Young learners aged kindergarten to 3rd grade
  • Students in middle school, ranging from grades 4 to 8
  • High school students pursuing grades 9-12
Research

Adult users look for easy to navigate, adaptable platforms. They are focused on finding the what they need in a clearly and quickly.

Input from Teachers:

  • Heavy workload: Teachers are often dealing with an overwhelming workload, including lesson planning, grading, administrative tasks, and additional responsibilities beyond the classroom, which can lead to burnout and impact the quality of teaching.
  • Limited resources: Insufficient access to educational resources, both digital and physical, poses a challenge for teachers in providing varied and enriching learning experiences for their students, particularly in underfunded schools.
  • Classroom diversity: Managing diverse classrooms with students of varying learning abilities and backgrounds requires tailored approaches, and teachers may struggle to meet the individual needs of each student while maintaining an inclusive and supportive environment.
  • Technological integration: Teachers facing the hurdle of adapting to new tools, navigating digital platforms, and ensuring equitable access to technology for all students.
Solution

Tailor-ED is a differentiation platform for teachers, offering a resource library with intelligently recommended content for optimal search efficacy. On the other side, it features gamified formative assessments to continuously evaluate students' understanding and social-emotional needs, feeding into an AI-based recommendation engine.

The Problem

The Market

Schools waste time and money looking for effective instructional materials. The current trends emphasize personalized learning, interactive content, and collaborative platforms, reflecting a shift towards adaptive and student-centric approaches. Additionally, the integration of artificial intelligence, gamification elements, and remote learning solutions continues to shape the evolving market of K-12 tech tools.

$20B
K-12 instructional 
materials market
200K
English speaking 
schools
53M
Students
$20
student/year/program

The Users

Teachers:

  • US, Elementary - Middle school
  • Math // ELA // Science
  • +2 Years experience teaching


Schools:

  • Australia, Canada, USA, Israel
  • Elementary - Middle school +250 Students
  • Public: Title 1 / Charter School

Students:

  • Young learners aged kindergarten to 3rd grade ‍
  • Students in middle school, ranging from grades 4 to 8
  • High school students pursuing grades 9-12‍

Research

Input from teaches:

  • Heavy workload: Teachers are often dealing with an overwhelming workload, including lesson planning, grading, administrative tasks, and additional responsibilities beyond the classroom, which can lead to burnout and impact the quality of teaching.
  • Limited resources: Insufficient access to educational resources, both digital and physical, poses a challenge for teachers in providing varied and enriching learning experiences for their students, particularly in underfunded schools.
  • Classroom diversity: Managing diverse classrooms with students of varying learning abilities and backgrounds requires tailored approaches, and teachers may struggle to meet the individual needs of each student while maintaining an inclusive and supportive environment.
  • Technological integration: Teachers facing the hurdle of adapting to new tools, navigating digital platforms, and ensuring equitable access to technology for all students.
The Solution

Tailor-ED is a differentiation platform for teachers, offering a resource library with intelligently recommended content for optimal search efficacy. On the other side, it features gamified formative assessments to continuously evaluate students' understanding and social-emotional needs, feeding into an AI-based recommendation engine.

Key Features

Smart Content Library

  • Easily find relevant content and search for resources, organized by topics, grades and curriculum standards.
  • Content playlists display content according to students' performance, progress and preferences as well as expose popular, and recommended topics and resources.
  • Content can easily be filtered and categorized at a glance - enabling teachers to quickly understand the type, difficulty, requirements and relevancy of that resource.

Gamified Formative Assessments  a.k.a Exit Tickets

  • Digital formative assessments that can be seamlessly shared on any device - no login required!
  • Assessments incorporate proficiency, research-backed social-emotional and reflection questions. Results from the assessments not only create new insights for teachers, but are also used to create the unique content recommendations based on learning science.
  • The gamification system was designed to encourage students to complete exit tickets and even ask for more! Points are collected on completion of an exit ticket - only then can they select, name and  accessorize their avatar. This incentivized learners to both individually and as a classroom complete the assessments - this in effect increased teachers' exit ticket creation by 34%.

Illustration & animation: Yair Vardi

Read More about the pedagogy

Workspace & Classroom Management

Teacher workspace serves as the hub in which the teacher sees all classrooms and ongoing lessons and assessments collected.

  • Classroom space includes:
    → Student management area
    → Assigned resources and exit tickets
    → Curriculum management  - driving quick creation of additional learning
    → Dashboards and student insight

Teams and Premium Offerings

Individual teacher use the platform for FREE → have no incentive to bring colleagues or schools in. Utilize premium offering to encourage teachers to refer colleagues / schools.

The Platform in Numbers
170K
Student on the platform
1.2M
Student Data points
77%
Student Outcomes Increase
4
Countries Launched

Reflection

The K12 platform initially began as a differentiation tool but rapidly transformed into a more agile solution tailored for teachers' ease of use. Ultimately, it provided significant value for both educators and students.

From a design standpoint, it faced early challenges such as harsh color coding and UI issues. However, over time, we iterated on every aspect of the platform with extensive input from the teachers we collaborate with. This iterative process remained a guiding principle for our future projects.

The K12 started as a differentiation platform that very quickly had to evolve into a quicker lighter product that teachers can use. In many ways the product eventually did just that and gave a lot of value for both teachers and students.
‍
On a design prospective, this was a relatively early work and was suffering from harsh color coding and UI problems. Over the years, we iterated on every part of this platform numerous times, always with great help and involvement of the teachers we work with, this will always be something to strive for on next projects.

Testemonials
Tailor-ED not only significantly reduced lesson planning time for our teachers but also engendered a growth mindset that differentiated instruction is possible in every classroom.
‍
MESSADA COLLAGE
Sydney, Australia
I just wanted you to know that I have shared this with the top administrators at my charter school... My administrators are very impressed... and this has completely transformed my math classroom. Thank you so much!
Krystel Justice
Plato Academy Pinellas Park, FL